Embracing TikTok Trends and Micro-Influencers: Navigating Ecommerce Content Creation

In the ever-evolving landscape of content creation, staying ahead of the curve is crucial. As we explore the latest TikTok trends in ongoing posts, today we look at the pivotal role of micro-influencers. We'll delve into how these elements are shaping the world of ecommerce trends and content creation studios and the growth of UGC.

Back in May 2022, during my talk at Pixelz Flow New York, I underscored the importance of in-house content studios as vital elements of a brand's story. But the talk also had a clear eye on the future, the rise of the customer as content creator. Let's dive deeper into the central themes of that presentation:

“‘The biggest trend in 2023 and going into 2024 is the concept of community.’”

Community is the biggest driver on Social Media

This growth is set to continue into 2024. We can already see this having significant impact, Influencers with huge following yet zero interaction are falling out of favour. Instead it is the rise of the engaged and community minded micro influencer that is becoming powerful. There is so much value for creators in engaging honestly and passionately with both their community and the products they incorporate into their lifestyle and organically into their social media feed. We can also see this in terms of brand partnerships, big household name brands will work harder to get product into the hands of these lower follower but passionate accounts. This will also have a crossover into our content creation and ecommerce studios.

Building a Thriving Community

Picture a studio where customers reserve a set, where items are prepared in advance, and a venture into the styling closet awaits. It's not just a studio; it's a thriving community within your brand's ecosystem. In this space, content is crafted in-house by customers, often with friends, but content that will make its journey into captivating product display pages (PDPs). Real core customers and micro-influencers are your new collaborators, not just brand creatives. Software and workflow developers will work closely to allow smooth integration of content shot on iPhone, and automated systems such as Styleshoots Live will allow easy process flow for content creators.

“huge influencer accounts are over, its inauthentic. sub 15k accounts are where we should look ”

Brands will relinquish control for increased engagement

Forget PR-scripted hashtags and post timings; this is about fostering an authentic buzz. Imagine a scenario where a club kid captures a friend clad in Nike sneakers, Adidas sweatpants, and a bootleg top, with zero regard for your Style Guide. This is the future of GenZ led shopping. It's about genuine customer interactions fuelling the brand narrative, free from orchestrated endorsements. Its about relaxing the grip on brand curation and embrace the customer love for your product. Brands that move in this direction will create a lot more excitement than heavily choreographed content.

The TikTok Effect: Rise of Micro-Influencers

As we navigate the ever-evolving content creation landscape, TikTok has emerged as a game-changer. We've witnessed a shift from traditional influencers to what we call "all content creators." Micro-influencers, especially on TikTok, are driving engagement and authenticity. These micro-influencers bring a sense of relatability that resonates with the audience, blurring the lines between creators and consumers. They will be pivotal in crafting brand narrative and fostering genuine customer engagement.

Inviting the Customer Inside the Studio

Prepare for a future where the customer becomes an integral part of your studio space. It's about more than just producing content; it's about creating a space where customers feel welcome as content creators. A space where customers reserving sets, getting involved in LiveStream sessions, participating in behind-the-scenes (BTS) content, and contributing to User-Generated Content (UGC). The studio space should align seamlessly with your Brand Story, becoming the ultimate entertainment storefront.

Inclusivity isn't just a buzzword; it's a fundamental approach. It should be reflected not only in your marketing campaigns but also within the studio teams you build and the individuals you bring together. The voice of your brand should be reflected in your studio space, and pop-up studios. Pop-up event spaces, where it is easy to create content in video form, could easily become a big feature for forward thinking brands in 2024.

Key Takeaways and Next Steps

As we wrap up this exploration of TikTok trends, micro-influencers, and the future of content creation, let's summarize the key takeaways:

Community is King: Building a thriving community within your content creation process is essential. Encourage genuine customer interactions and collaborations with micro-influencers to fuel your brand narrative.

Embrace TikTok: The rise of micro-influencers on platforms like TikTok is reshaping content creation. Consider how these creators can become integral to your strategy.

Invite Customers In: Prepare for the future by inviting customers into your studio space. Think about how you can create an environment where customers are not just consumers but active content creators.

Now, what's next for you? Here are a few steps to consider:

Connect with Us: Reach out to Studio Workflow to discuss how our expertise in content creation can benefit your brand's journey.

Attend Pixelz Flow London 2023: Join me, Kevin Mason, Founder of Studio Workflow, at Pixelz Flow London 2023. Let's continue these conversations in person and shape the future of content creation together.

Stay Informed: Keep an eye on our blog for more insights, tips, and trends in the world of content creation. Subscribe to stay updated.

Thank you for joining us on this journey of discovery. Let's move forward, embrace the future, and create captivating content that resonates with your audience.