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What is Rednote?

The TikTok ban has triggered an influx of new users to Rednote, a platform that is rapidly gaining attention. However, its unknown data practices and the user distrust of Meta highlight the unpredictability of government interventions in shaping digital behaviour.

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Build and Discard - The Disposable EXPERTISE PARADOX

Freelancers bring essential skills to build brands’ in-house studios, yet as these studios mature, the very creatives who set the standards often find themselves replaced or sidelined. This ‘disposable expertise’ paradox reveals the challenges facing freelancers caught in a cycle of undervaluation and job insecurity within the evolving content creation landscape.

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