Blog Posts + Industry Insight
Blog Posts
Add your search terms
What is Rednote?
The TikTok ban has triggered an influx of new users to Rednote, a platform that is rapidly gaining attention. However, its unknown data practices and the user distrust of Meta highlight the unpredictability of government interventions in shaping digital behaviour.
Ai Generative Content Creation
Ai Image Generation in Content Creation, an in-depth conversation with Photo Studio Director Bimi Ibok and Kevin Mason. Whilst we don’t know what 2025 holds for Ai Content Creation , we can gain a valuable insight into how Studios are currently creating Ai work for clients.
Ai Models - Authenticity in Fashion E-Commerce
Are AI models simply the next chapter in fashion’s long history of creating aspirational illusions, but infinitely more manipulable and cost-effective?
Build and Discard - The Disposable EXPERTISE PARADOX
Freelancers bring essential skills to build brands’ in-house studios, yet as these studios mature, the very creatives who set the standards often find themselves replaced or sidelined. This ‘disposable expertise’ paradox reveals the challenges facing freelancers caught in a cycle of undervaluation and job insecurity within the evolving content creation landscape.
Studio Content Software - ProStudio by Profoto
Explore how Profoto's ProStudio software offers solutions for content workflow and studio process management, helping studios streamline operations and address key pain points.
Mango Release Ai Teen Campaign: Revolutionising Fashion Imagery
Mango has launched an entirely AI generated campaign for its Mango Teen line. Mango's AI Teen Campaign marks a significant moment in fashion. Known for iconic imagery, Mango's use of AI-generated content raises questions about customer trust and the future of fashion photography.
Unlocking the Potential of Behind-the-Scenes Content in Fashion Campaigns
In today's digital landscape, content is important in building authentic connections with an engaged community. Brands should be striving to create compelling narratives that resonate with their audience.
PDP and Campaign alignment : A Case Study
As part of our ongoing look at the Future of the PDP, we take a deep dive at an example of a brand currently producing excellent content.
Evolving PDP Content Creation: Adapting to Changing Consumer Expectations
In the wake of Covid, In-House Studios found opportunities to rethink Content Creation. Explore how necessity drove innovation in creative output and PDP content, fostering deeper connections between brands and consumers.
The Demise of Video in E-commerce: Is It Dead for PDP?
Delve into the fading role of on-model video in e-commerce. Discover trends, challenges, and the future of video content creation.
Elevating Brand Content: A Guide to OnModel Photography in Ecommerce Studios
Explore practical solutions for elevating brand content, especially on-model photography, in ecommerce studios. Learn from real-life experiences and discover how Studio Workflow can help transform your studio into a creative powerhouse.
Mango X Victoria beckham Analysis
Explore how the Mango x Victoria Beckham campaign seamlessly integrates campaign content with PDP, enhancing the customer experience and brand story.
Studio Insight Series: Key Strategies for Designing Your Ecommerce Content Creation Studio
Good preparation is key to developing an ecommerce studio that grows with changing content demands. This post explores foundational steps for creating an In-House Content Creation studio, aiming to clarify and reduce risks in studio development.
Workflow Tools for Ecommerce and Content Creation studios.
You need studio software for efficient content creation in 2024 but…
selecting the right software for product and digital asset management is a critical decision for ecommerce and content creation studios.
Studio insight series : Essential guide : Moving content creation in-house?
Creating a new Content Studio is a big undertaking and can be fraught with challenges. For Brands that currently outsource all, or a percentage of Content Creation, and are considering a move in-house there are some crucial factors to consider.
Studio Insight Series: The Essential Guide to Building Your Content Studio
Discover the 'Studio Insight' series: your guide to content studio design. Using a Virtual Studio model, we offer real-world advice for studio planning, equipment selection, and more. Tailored for both personal and professional growth in studio development.
Virtual Studio Design : A Smart Solution for Content Creation
Explore Studio Workflow's Virtual Studio for efficient, cost-effective ecommerce solutions in 2024. Learn how our approach streamlines content creation and optimises workflow.
E-commerce Efficiency in 2024: Workflow Optimisation
Discover how Studio Workflow can transform your e-commerce content creation in 2024. Streamline operations, boost productivity, and reduce costs with our expert workflow solutions.
2023 E-commerce Trends Webinar - A lookback
In October 2022 Kevin was asked to join Pixelz Webinar as a Guest Speaker as we discussed the trends and challenges for Visuals and Content in ecommerce for 2023 and beyond.
LED Lighting in 2024: Revolutionising Ecommerce and Content Creation Studios
Will 2024 be the year of large-scale adoption of LED lighting in Ecommerce and Content Creation studios?