Mango X Victoria beckham Analysis

Creating relevant Campaign content for ecommerce can be a difficult task.

Many brands push too far in one direction with the campaign, booking expensive locations, premium models for long shoots with vast budgets, and then fail at the supporting PDP content.

This can create a real disconnect for the customer journey. Of course not every customer will start a purchase journey at the campaign content, (many enter directly at Product Detail Page), but brands often lack the same focus on creating PDP content leaving the in-house studio to just get on with the job, rushing against the clock.

But this Mango x Victoria Beckham campaign is a brilliant example of connecting all the content. Shot by Steven Meisel, the location images and video are excellent, but what really enhances the customer experience is the care given to the PDP content.

Kevin has a small video breakdown of what works here. Its 9x16 format as was originally published on TikTok.

Content overview for Mango X Victoria Beckham collection.

Delivering a solid and complete customer experience here from Campaign to PDP and purchase point is essential for creating a sense of value and brand story. Mango have achieved this harmoniously and also allowing for a smooth transition into the rest of the site.

If you need help with elevating PDP or aligning Campaign and in-house imagery please reach out, we would be happy to discuss this with you.