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Build and Discard - The Disposable EXPERTISE PARADOX
Freelancers bring essential skills to build brands’ in-house studios, yet as these studios mature, the very creatives who set the standards often find themselves replaced or sidelined. This ‘disposable expertise’ paradox reveals the challenges facing freelancers caught in a cycle of undervaluation and job insecurity within the evolving content creation landscape.
Mango Release Ai Teen Campaign: Revolutionising Fashion Imagery
Mango has launched an entirely AI generated campaign for its Mango Teen line. Mango's AI Teen Campaign marks a significant moment in fashion. Known for iconic imagery, Mango's use of AI-generated content raises questions about customer trust and the future of fashion photography.
The Demise of Video in E-commerce: Is It Dead for PDP?
Delve into the fading role of on-model video in e-commerce. Discover trends, challenges, and the future of video content creation.
Elevating Brand Content: A Guide to OnModel Photography in Ecommerce Studios
Explore practical solutions for elevating brand content, especially on-model photography, in ecommerce studios. Learn from real-life experiences and discover how Studio Workflow can help transform your studio into a creative powerhouse.
Mango X Victoria beckham Analysis
Explore how the Mango x Victoria Beckham campaign seamlessly integrates campaign content with PDP, enhancing the customer experience and brand story.
Studio insight series : Essential guide : Moving content creation in-house?
Creating a new Content Studio is a big undertaking and can be fraught with challenges. For Brands that currently outsource all, or a percentage of Content Creation, and are considering a move in-house there are some crucial factors to consider.
Mastering Tik-Tok : A Studio Guide for Fashion E-Commerce
In the fast-evolving landscape of fashion retail, TikTok has emerged as a fertile ground for brands to engage and resonate with audiences.
Transforming Content Studio Planning: 3D Design for Effective Communication and Feedback
Unlock the potential of 3D space planning in our latest blog post. Learn how engaging 3D renderings simplify decision-making for your content creation studio's layout and aesthetics, and facilitate budget discussions. Discover the benefits of 3D design for your own elevated content studio today!