EasyRead : Designing Content Creation Studios : Operational Flow vs. Creative Brand Story

Designing Content Creation Studios: Operational Flow vs. Creative Brand Story

Here is the short, easy to digest version of our last post. You can read the full article here.

When it comes to designing content creation studios, there are two main approaches that you can consider: Design by Operational and Product Flow and Design by Creative Brand Story. 

Design by Operational and Product Flow

Develop : detailed Process Maps which will enable consultants and architects to create efficient floor plans. Overcoming challenges during the design process requires reliable data for credibility and successful decision-making.

Agree Content Baselines : for operational design to be effective, there must be clear and widely accepted definitions of the standards for creating content, as well as for approving images and videos. The spatial design, capacity planning and next step actions will rely on this definition. 

Consider : who has the Process knowledge, and data before starting the design process. Help them communicate with your consultant which can lead to a quicker and less expensive floor plan development, with fewer revisions and positive discussions during the building search.

Watch out for : a potential drawback of having a highly regulated workspace, it may seem inflexible, repetitive, and confining for your team. Operational-centric studio designs can limit creative growth opportunities for the brand and affect team collaboration. This approach may require unrelated teams to work closely for efficiency's sake. Factors that lead to higher staff turnover. Nonetheless, a well-designed space can effectively handle increased freelancer and agency staff during busy periods.

Be assured : Process is Key every mid and high-volume studio design should have an excellent Process Flow as the foundation. 

Design by Creative Brand Story

Designing spaces based on a Creative Brand Story can generate inspiring environments and enhance content quality on various levels. This approach creates a connection between the studio and the brand, and allows for greater opportunity of engaging customers and increased brand awareness.

The benefit : A Creative Brand Story-focused studio mirrors the Head Office environment, enabling efficient cooperation among company departments such as Campaign, Social, and PDP. This unified approach fosters stronger team engagement and enhances the overall Brand Story. It may build confidence and unlock more budget. Team turnover is likely to be less. Interaction can breed innovation.

Consider : the design process for a creative brand story studio can be more time-consuming and expensive, as finding the perfect location and designing creative spaces often involves multiple revisions and a deeper understanding of the brand's identity being delivered to the Architect or consultant. .

Watch out for :  A creative-focused studio may overlook the primary objective of delivering timely online content. Striking a balance between perfectionism and adhering to solid content guidelines is essential.

Striking the Perfect Balance

The optimal studio design incorporates Creative Brand Story while grounded in a comprehensive understanding of Process Flow. Combining both strategies results in an efficient and creative content creation studio that fosters productivity and inspiration for your team.

Establishing priorities with your consultant early on in the design process is the key to achieving success.